Free
With a free WebEquipe key
$0forever
$0forever
20 images every month, reset on the 1st.
Get a free key- All plugin features
- Credits reset monthly
- No card required
AI alt text for WordPress · accessibility and image SEO
Every image described. Automatically.
AI writes clear, accessible alt text for every image in your Media Library, on upload and in bulk. Fix hundreds of images in minutes, not weekends.
Start free 20 free images every month · no card neededSee credit plans
- Free plugin, every feature
- Unlimited with your own AI key
- Tested up to WP 7.1
WebEquipe AI Alt Text is a free WordPress plugin that generates alt text for images with AI vision models. It writes descriptions automatically on upload and in bulk for existing images, flags missing, too short, too long and duplicate alt text, and works with your own OpenAI, Anthropic Claude or Google Gemini key, or with WebEquipe credits that need no AI account.
Powered by the models you trust
OpenAI
Claude
Gemini
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1
credit = 1 image
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feature locks
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100s
of images per run
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∞
with your own key
Most media libraries are full of alt="". Screen readers say "image", and search engines learn nothing.
AI Alt Text fills every gap. New uploads are described on arrival, and old images are fixed in one bulk run.
See it in action
From empty alt tags to 100% coverage
Watch a real Media Library go from hundreds of missing descriptions to fully described, in one bulk run.
How it works
Four steps to a fully described library
Set it up once. Every new upload is handled from then on.
- 01
Install the free plugin
From WordPress.org, in under a minute. Every feature is included.
- 02
Pick how to generate
Paste a free WebEquipe key for credits, or your own OpenAI, Claude or Gemini key.
- 03
Generate
Fix everything that's missing in one bulk run. New uploads are described automatically.
- 04
Review and refine
Check flagged images, regenerate any you don't like, or undo with one click.
Two ways to generate
Your key or ours. Same features.
Switch any time. Both modes are saved, so you never re-enter a key.
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Bring your own key
Unlimited, at cost price
Paste your OpenAI, Claude or Gemini key. Requests go straight from your site to the provider, and you pay them directly, usually a fraction of a cent per image.
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WebEquipe credits
No AI account. Just paste and go.
Get a free WebEquipe key and start right away. We handle the AI provider for you. One credit describes one image.
Alt text health check
See exactly what needs fixing
Every image gets a status. Filter to the problems, fix them in one go, and watch coverage climb.
Bulk generation
Fix hundreds of images in one click
Select everything that's missing and send it to the queue. You see the cost before anything runs, and the work happens in the background while you keep using WordPress.
- Credit estimate firstSee how many images will run and what's left in your balance.
- Good images are skippedOnly missing and weak alt text is processed, so credits aren't wasted.
- Automatic retriesBusy providers and timeouts are retried. Failed ones are listed with the reason.
Built into WordPress
Right where you already work
No new tool to learn. Alt text controls appear in the screens you use every day.
- Media Library columnAn Alt Status column on every image, plus a "Generate alt text" bulk action.
- Image edit screenGenerate or regenerate next to the alt text field, with one-click undo.
- Post editor (coming soon)Meta titles and descriptions written for you, saved into Yoast or Rank Math.
Reviews
What WordPress users say
“These app people have the most stellar response and support: contacted them twice for small hiccups and, within 24 hours, app adjusted!”
Features
Everything included, for everyone
There is no Pro version. Every feature works in both modes and on every plan.
Quality rules
Set what good alt text looks like on your site. Anything too short, too long or duplicated is flagged, so you know exactly what to review.
- Minimum and maximum length
- Too short, too long and duplicate flags
- Literal, accessibility-first descriptions
- SEO-assisted style with focus keyword Coming soon
Skip and decorative
Keep icons, avatars and dividers out of the queue. Mark decorative images on purpose, so they are never flagged as missing again.
- Skip patterns like *.svg or icons/*
- Exclude and include any image
- Mark images as decorative
- Exclusions enforced on the server
Undo and activity
Every generation is logged with its result. Undo restores the previous alt text, and failed images can be retried one by one or all at once.
- Undo to the previous alt text
- Activity log for every job
- Retry one or all failed images
- Export activity as CSV
Queue and reliability
Images are processed one at a time in the background, so large libraries never time out. Stuck jobs are cleared automatically.
- Background queue for any library size
- Automatic retries with backoff
- Stuck job watchdog
- Adjustable processing speed
- Dashboard widget with live counts
Start free Free plugin · every feature included
Built for
Anyone with a lot of images
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Bloggers and publishers
Years of uploaded photos, described in an afternoon. Every new post is covered on upload.
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Online stores
Product images with clear descriptions that help shoppers using screen readers and image search.
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Agencies
Bring every client site up to standard with one install and their own key or credits.
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Accessibility work
Literal, WCAG-friendly descriptions, with flags for anything too short, too long or duplicated.
Privacy and security
Your images stay on your site
- No image uploadsOnly the image's public link is sent for description. The file itself never leaves your server.
- Direct with your keyWith your own key, requests go straight to OpenAI, Anthropic or Google. Nothing passes through us.
- Encrypted keysAPI keys are encrypted at rest, masked after saving and never written to logs.
- Admins onlyEvery screen and action needs an administrator, protected with WordPress nonces.
What is sent for one image
{
"image_url": "https://yoursite.com/…/cafe-latte.jpg",
"filename": "cafe-latte.jpg",
"post_title": "Our autumn menu",
"style": "literal"
}
// returned and saved to the image's alt field
"alt_text": "Latte with heart-shaped foam art on a wooden café table"Pricing
Free plugin. Pay only for images.
Every feature is free. Credits are only for WebEquipe mode: 1 credit = 1 image. Upgrade the same key whenever you need more.
Growth
300 images a month · Growth
$100.99
per year · About $8.42/month · 3600 credits up front · save $18.89$9.99
per month · Billed monthly · credits reset each month
How many images a month?
Buy plan
- All plugin features
- Same key, upgrade or cancel any time
- Secure checkout, invoices and tax handled
Your own key
OpenAI · Claude · Gemini
$0unlimited
$0unlimited
You pay the AI provider directly. WebEquipe charges nothing.
Download free- No monthly limit from us
- Pick any supported model
- All plugin features
Need a few more? Top-up pack: 30 credits for $2.99, added to any plan.
Buy top-up- 🔒 Secure checkout by Freemius
- ✓ No feature locks
- ✓ Same key when you upgrade
- ✓ Cancel any time
- ✓ Yearly credits delivered up front
FAQ
Questions about AI alt text
What does WebEquipe AI Alt Text do?
It is a free WordPress plugin that writes alt text for your images with AI vision models. It describes new uploads automatically, fixes existing images in bulk, and flags alt text that is missing, too short, too long or duplicated.
Is the plugin really free?
Yes. The plugin and every feature are free. You either use your own OpenAI, Claude or Gemini key and pay the provider directly, or use WebEquipe credits, with 20 free images every month and paid plans when you need more.
What is a credit?
One credit generates alt text for one image. Credits are only used in WebEquipe mode. With your own API key, WebEquipe charges nothing and there is no limit from us.
How do I get more credits?
Buy a monthly or yearly plan, or a top-up pack, on webequipe.com. Your existing key is upgraded automatically, so there is nothing to change in the plugin.
Which AI models are supported?
OpenAI GPT-4o and GPT-4o mini, Anthropic Claude Sonnet and Haiku, and Google Gemini Pro and Flash. By default the plugin picks the most affordable vision model for your provider.
Are my images uploaded anywhere?
No. Only the public link to the image, its filename and the post title are sent. With your own key the request goes straight to your provider; in WebEquipe mode it goes to our service, which does not store your images.
Will it overwrite alt text I already wrote?
Not by default. Automatic and bulk runs skip images that already have alt text unless you turn on overwriting. Regenerating one image always works, and Undo restores the previous text.
Does it work on a local or staging site?
The AI provider must be able to load your image links, so images on a site that is not reachable from the internet cannot be described.
Is AI alt text good for SEO and accessibility?
Alt text helps screen reader users understand your images and helps search engines index them. The plugin writes literal, accessibility-first descriptions and flags anything that needs a human check.
What is alt text, and why does it matter?
Alt text is a short written description stored in an image's alt attribute. Screen readers read it aloud to people who cannot see the image, it is shown if the image fails to load, and search engines use it to understand what the image shows.
Is alt text required for accessibility?
Yes. WCAG success criterion 1.1.1 (Non-text content) asks for a text alternative for every meaningful image, and many accessibility laws and audits are based on WCAG. Images without alt text are one of the most common accessibility errors found on websites.
How long should alt text be?
Short and specific: usually one sentence, and many guides suggest staying around 125 characters. The plugin lets you set a minimum and maximum (default 10 to 125 characters) and flags anything outside that range for review.
What about decorative images?
Images that are purely decorative, such as dividers or background shapes, should have an empty alt attribute so screen readers skip them. Mark them as Decorative in the plugin, or add a skip pattern, and they will never be flagged as missing.
Can I edit the alt text the AI writes?
Yes. Generated alt text is saved to the normal WordPress alt field, so you can edit it like any other alt text. You can also regenerate it, or undo back to the previous version.
Does AI alt text start with "image of"?
No. Screen readers already announce that it is an image, so the plugin writes the description directly, for example "Golden retriever puppy sitting on grass", not "Image of a dog".
Does it add shortcodes or blocks?
No. It works inside the Media Library, the image edit screen, the block editor sidebar and its own screens under AI Alt and Meta.
Give every image a voice
Install the free plugin, describe your first 20 images today, and fix the rest whenever you're ready.
Help
Set up in minutes, help when you need it
- Price
- Free plugin · credits optional
- Requires
- WordPress 6.2+ · PHP 7.4+
- Tested up to
- WordPress 7.1
- AI providers
- OpenAI · Claude · Gemini
Support
We're here to help
Questions about AI Alt Text, a bug, billing, or a feature you'd like. The developers who built it will reply.
- 24–48 hour repliesMonday to Friday
- 7-day money-back guaranteeOn every paid plan
Message sent
Thanks. We'll reply to your email within 24–48 hours.